Sweet Touch Sparkling Eyeliners

Friday, 27 March 2015

Sweet Touch England SPARKLING Eyeliners

I was sent a care package from Sweet Touch England which also included their recently launched SPARKLING Eyeliners. If you're a regular reader of my blog you must know Glitter ( be it any kind) is my favorite, so I was more than happy to receive three beautiful colored sparkling eyeliners . Finally we have brands in Pakistan coming up with variety of eye products.

Product Claim:
Incredibly daring liquid liners loaded with sparkling micro glitter. It adds impact to any look with a hint of shimmer.


My Experience
Sweet touch sparkling eyeliner comes in a little pot with a long cap with attached pointed brush in it, which makes it travel friendly.  The formula of Sweet Touch Glitter Eyeliner is just perfect not too runny nor thick, with tons of glitter specks in it. The color pay off of blue and silver sparkling eyeliner is good but black which has got multi colored glitter particles  in it goes towards grey shade. Sweet Touch Sparkling eyeliners looks good on its own or can be added to enhance any other look, also glitter particles of these eyeliners do not scatter. Sparkling eyeliners stays put for average period of time the longest I have worn it is for three hours. The best part it can be removed with the help of any makeup remover easily. The brush is very easy to work with and comes handy when precision application is require. In my opinion Sweet Touch Sparkling eyeliners are good for people who are stepping into the world of makeup.

Price Availability:
  Sweet Touch Sparkling Eyeliners are budget friendly and easily available at all Makeup City outlets and on all Leading Stores nationwide .
Sweet Touch Sparkling Eyeliners are available in six beautiful shades
Pearly Silver
Black (multi color)
Would you give this one a try?

Behind the scenes Zainab Chottani spring/summer lawn collection 2015

Wednesday, 11 March 2015

Zainab Chottani spring/summer lawn collection 2015

So I got hold of some fun behind the scene shots of Zainab Chottani spring/summer lawn collection 2015 by Lakhany Silk mills featuring the stunning Jacqueline Fernandez.

 I am personally in love with this Yellow dress looks absolutely stunning and fresh .

Zainab Chottani spring/summer lawn collection 2015

Zainab Chottani spring/summer lawn collection 2015

Wella Academy in karachi

Tuesday, 17 February 2015

A good hairstylist is a blessing from the heavens. Whether it is a simple trim, a bold hair cut, a good hairdo for the special night out or you suddenly get the craving to change your look by going for highlights, low lights or a single different color...you take a leap of faith, go to a stylist and keep your fingers crossed while your heart beats in silent prayer.

 Yeap, been there, done that...though I have to say, I have still got to get the heart shattering palpitations when I go for hair dye. To salvage this prospect, on February 12, 2015 Wella Academy has been launched in Karachi by Abu Dawood Pakistan's (ADP) Wella Professional Division.
Wella Academy aims to form a closed-knit network of hairdressers where they have a platform to learn from one another, exchange ideas and share experiences. It will also give them an opportunity to learn from the best of the field during seminars and workshops so that they can be trained to use Wella Professionals range. 
Wella Academy was inaugurated by German Consul General in Pakistan, Dr. Tilo Klinner. His speech was followed by a fashion presentation where models had been styled by Raana Khan and the attire was designed by Sadaf Malaterre. 
R-L: German Consul General Dr. Tilo Klinner along with ADP Country Manager, Nael Ahmed and Business Unit Head Wella Professionals, Naushin Shahid

While the academy oozed taste and style, the launch still lacked a touch of creativity that we could have used, what with the models adorned in gold with none too exciting hair colors. We have seen better and groovier hair colors and hair styles by other brands at several events. Having said that, the Academy is a much-needed step in direction of training the hair stylists.

Speaking about Wella adding value Nael Ahmed- Country Manager AbuDawood Pakistan said,“Salon industry in Pakistan has a lot of potential. The services provided by our salons can be easily compared to the International standards. But the market is not fully developed and this is where we want to make a difference and add value by working closely with the hair dressers’ community in introducing latest trends in hair coloring and styling
Naushin Shahid- Business Unit Head Wella Professionals

Emphasizing on education, Naushin Shahid, Business Unit Head Wella Professionals explained, "Our goal is to be the No.1 salon professional partner that provides relevant and inspirational education that can help improve the lives of our salon partners and their clients.

Hair colors make women feel edgy. After all, as the saying goes, the most important thing a woman can have, besides her talent of course, is her hair stylist. Hope to see Wella bringing some magic in the hair market.

Disclaimer; originally  written and published at Shamsie Diaries . Thank You for  allowing me to  publish it .