A good hairstylist is a blessing from the heavens. Whether it is a simple trim, a bold hair cut, a good hairdo for the special night out or you suddenly get the craving to change your look by going for highlights, low lights or a single different color...you take a leap of faith, go to a stylist and keep your fingers crossed while your heart beats in silent prayer.
Wella Academy aims to form a closed-knit network of hairdressers where they have a platform to learn from one another, exchange ideas and share experiences. It will also give them an opportunity to learn from the best of the field during seminars and workshops so that they can be trained to use Wella Professionals range.
Wella Academy was inaugurated by German Consul General in Pakistan, Dr. Tilo Klinner. His speech was followed by a fashion presentation where models had been styled by Raana Khan and the attire was designed by Sadaf Malaterre.
|R-L: German Consul General Dr. Tilo Klinner along with ADP Country Manager, Nael Ahmed and Business Unit Head Wella Professionals, Naushin Shahid|
While the academy oozed taste and style, the launch still lacked a touch of creativity that we could have used, what with the models adorned in gold with none too exciting hair colors. We have seen better and groovier hair colors and hair styles by other brands at several events. Having said that, the Academy is a much-needed step in direction of training the hair stylists.
Speaking about Wella adding value Nael Ahmed- Country Manager AbuDawood Pakistan said,“Salon industry in Pakistan has a lot of potential. The services provided by our salons can be easily compared to the International standards. But the market is not fully developed and this is where we want to make a difference and add value by working closely with the hair dressers’ community in introducing latest trends in hair coloring and styling”
|Naushin Shahid- Business Unit Head Wella Professionals|
Emphasizing on education, Naushin Shahid, Business Unit Head Wella Professionals explained, "Our goal is to be the No.1 salon professional partner that provides relevant and inspirational education that can help improve the lives of our salon partners and their clients.
Hair colors make women feel edgy. After all, as the saying goes, the most important thing a woman can have, besides her talent of course, is her hair stylist. Hope to see Wella bringing some magic in the hair market.
Disclaimer; originally written and published at Shamsie Diaries . Thank You for allowing me to publish it .